Immersive experiences use augmented or virtual reality as a ‘digital layer’ accessed via phones, tablets or headsets. These experiences aim to bring the digital out of rectangular screen formats and into the world around us.
With over 20 years of experience at the forefront of emerging technology, we now focusing on immersive experiences in the British arts, culture, wellbeing and heritage sectors.
At the moment we are focused on PopupView, making Popup digital galleries in collaboration with artists and technologists to animate public spaces, cultural venues and shopping centres. We make content and run workshops so you can.
The concept is that the digital is all around you but you need a device to see it. This is part of a broader social project exploring how augmented and virtual reality can stimulate reflection on the world and how it works. More..