“If I see anything vital around me, it is precisely that spirit of adventure, which seems indestructible and is akin to curiosity.” Marie Curie
The stimulation and development of ideas can approached in a structured and methodical manner, using a hypothesis, a set of inputs and outputs, a method and an analytical process. These criteria can vary for each activity, depending on the objective. This is why we run a visioning laboratory – our process is rigorous and experimental.
- Preliminaries: we have a chat about how our methods can help you
- Proposal: we come up with suggestions on how to tailor future visioning and creative idea stimulation for your needs
- Exploration: we do stuff that delivers on your objectives
- Output and Analysis: we produce a set of outputs and an analysis of the process
For Future Salford, our objective was to engage residents and decision makers in discussions about the future of Salford as a city. Our hypothesis was that everyone has their own ideas and aspirations for their future city. Our method used a meditative technique to connect people to their instinctive imaginary. We asked them to close their eyes and imagine a clock going forward into the future. The outputs were sketches of future worlds which we displayed in an exhibition, on a website and published in a Future Salford sketchbook. The analysis has produced insights into who gets to make decisions about cities and where their authority comes from.
For Dane Bank Green Space, we were asked to support the development of alternative visions for a green area. We used the same method as with Future Salford but found that this did not necessarily produce positive visions of the area. The analysis identified the visioning exercise as a powerful motivator for action – with some people inspired by aspirational ideas and others by fearful concerns.